I'm a girl of many passions and therefore I never liked to answer the so-called 'top five' questions. My top five bands? Within so great music, made throughout so many centuries, how could that be even possible? I love too many, too much.
So the campaign I choose to write you about is by no means the very best of them all, it is merely one of the very best of them all.
The Absolut Vodka Bottle Campaign.
The possibilities are endless, it showed us the creativeness in its more pure state. How far and distinct can you go from one single starting point. We could even say it was the beginning of the neuromarketing yet with a very fast and refreshing reward for the viewer.
The Bottle campaign made the viewer reflect for a second while scrutinizing the art behind the ad, reinforcing his perception and observation skills. Waldo couldn’t stand a chance here.
The Absolut Vodka has now the most recognizable bottle in the world. The campaign was definitely an overachievement amid an overload of information. And although the attention span has decreased to '140 characters', the key to success remains the same: to give the viewer the feeling that he takes more from it than the brand itself. And so assuredly create the life-long emotional relationship that every brand aims for.